AS a man of a certain vintage, I remember the hype when Red Bull landed on our shores in the 1990s.
A then teen, school lunch money was saved for a hallowed can of the fizzy beverage that promised to give me wings, but delivered an upset stomach. However, a sip of the energy drink was worth starvation at 13.
Today, it is Prime that is the talk of the world... and the playground. A quick look on eBay reveals bottles for sale for as much as £5,000, while the retail price seems to vary from £2 to a tenner in some newsagents, if you can find it.
Launched by YouTubers KSI and Logan Paul - they claim to have made around £300million from the energy drink, that's available in a multitude of flavours, including tropical punch, ice pop and blue raspberry.
Not one to miss out on a marketing opportunity, Tyson Fury also has his own branded energy drinks, suitably named Furocity in four flavours - sour cherry knockout, black and blue raspberry, sour apple and original.
Available in Iceland and Asda, a can costs as little as a £1. Much better on the wallet.
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Accepting a bad night's sleep ahead, I managed to get my hands on two flavours of Prime and two flavours of Furocity, in the name of research, to find out what tastes better.
Here are my thoughts.
Prime - Tropical Punch
Calories: 25
Fat: 0g